What is “ASUS”
The “ASUS” logo, which is often seen at computer stores and smartphone stores. What country is the manufacturer from?
After reading this article, you will know “what is ASUS”.
ASUS is a manufacturer of personal computers and smartphones
Business area
ASUS is a manufacturer of personal computers.
They develop notebook PCs, desktop PCs, gaming PCs, tablet terminals, LCD monitors, smartphones, gaming devices, PC parts, and more.
World’s 6th largest PC manufacturer
6th in global market share
According to the Japanese publisher Toyo Keizai Inc.’s “Kaisha Shikiho Industry Map”, the world’s personal computer market share in 2018 is 6th. On the other hand, the world share of tablet terminals is the 7th place.
Google Nexus 7
In the past, we worked on the tablet terminal “Google Nexus 7”.
Android Smartphone manufacturer
Breakthrough of Chinese manufacturers
In recent years, They have been pushed by Chinese manufacturer, but we are working on “ZenFone”, which is often sold as a cheap smartphone. There are also high-end models.
Gaming phone
Gaming smartphone “ROG Phone” is also on sale.
ASUS comes from “Pegasus”
The ASUS brand name is said to be derived from Pegasus, a flying white horse in Greek mythology.
Taiwanese company
Taiwan company
The head office of “ASUS” is located in Taipei, Taiwan.
The company was founded in 1989.
ASUSTek Computer Inc.
“ASUS” is officially called “ASUSTek Computer Inc”.
Listed company
In 1996, the company was listed on the Taiwan Stock Exchange (TWSE) and became a listed company.
Manufactured in China
Fabless Mainly
According to Japanese information sites such as Impress, Asus is a fabless manufacturer and orders production from contract manufacturers in Taiwan and China.
As such, many models are produced in factories located in mainland China and are made in China.
Pegatron
Pegatron, a major Taiwanese contract manufacturing company, is known to have spun out of Asus.
ASUS product types
What does ASUS’ main product lineup look like?
laptop
ASUS is good at laptops, and in addition to stationary laptops, mobile laptops are also the mainstay.
Desktop computer
ASUS sells desktop computers for home use, and there is also an all-in-one type.
Gaming PC
ASUS sells gaming PCs, gaming laptops, and more.
Creator PC
ASUS sells desktop and laptop computers for creators.
LCD monitor
ASUS sells LCD monitors for home use, gaming monitors, as well as commercial monitors and monitors for creators.
Gaming Devices
ASUS develops gaming devices such as gaming mouse, gaming keyboards, and gaming headsets.
PC Parts
PC parts is a business that can be said to be the founding business of ASUS, and many products such as graphic boards, motherboards, and power supply units are on sale.
Smartphones
ASUS sells Android smartphones and also develops gaming smartphones.
Tablet device
It doesn’t look like there are any new models available in Japan.